ABSTRACT
Purpose: The purpose of the research in this context of the remarkable development of the Shirva area due to jasmine cultivation is to define, challenge, and overcome the various problems faced by farmers so that farmers can better shape their life's. The paper describes the jasmine crop's contribution to the development of rural areas. The growers of the jasmine crop have realised impressive economic benefits and increased their income as a result. This article also discover that the same procedures should have to be followed. This study based on primary data collected by 100 sample respondents from t Design/Methodology/Approach: he cultivators of jasmine and marketing people of Shirva. Secondary data was collected from journal papers, books, web pages, and other scholarly writings. Finding/Result: The study helps us to understand the involvement of jasmine growers in the economic growth of the area, thereby attaining allaround development. Achivement of economic growth, free flow of funds, and other challenges to jasmine and its marketing. Originality/Value: This study is an attempt to trace the role of jasmine farmers in the development of the rural area and the factors responsible for the economic growth and development of the farmers. case study-based research analysis.